Deputy Director-General & Chief Standardisation Officer, European Commission
Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs
(GROW)

As Deputy Director-General in the European Union’s industry department, Maive Rute focusses on
green transition of industries, resilience of supply chains, availability of critical raw materials and
promotion of investments. In June 2022, European Commission nominated her the first ever Chief
Standardisation Officer. She is also member in the Horizon Europe research framework programme
steering committee and supervises the Enterprise Europe Network as well as the European Clusters
work.
Between 2005 – 2019, Maive Rute served as Director for Entrepreneurship and SMEs, and as
Director and Deputy Director-General in the research and innovation field of the European
Commission. She has previously worked as Deputy Governor of the central bank of Estonia and CEO
of KredEx, the Estonian business and export financing body

Martina Wettin, M.Sc.  

Co-Founder/ Board Member Nilsson Energy  
Co-chair of the European Clean Hydrogen Alliance Roundtable on Buildings 

Martina Wettin is an experienced entrepreneur in the clean hydrogen field with proven pioneering project deliveries through Nilsson Energy.  

Nilsson Energy and Martina was recently appointed to co-chair the European Clean Hydrogen Alliance, Roundtable on Buildings. A task she fully embraces. 

Wettin is also on the Board of the Swedish Hydrogen Association and an active Member of the Swedish Hydrogen Council as well as a keen Member of Women in Green Hydrogen. 

Michel Casselman is general manager of PMV since 2014. In this period PMV more than doubled its assets under management and advise, while strengthening its profitability and increasing its focus on impact investing. During his career Michel Casselman also worked for thirteen years at Petercam, a brokerage and asset manager, where he started as a financial analyst in 1998 and held various positions within the company.  

Michel Casselman has more than 25 years of experience, including five years at a technology company now part of Oracle, where he started as a consultant and left as Director of Consulting Services. He holds two master degrees from KULeuven, one as a civil engineer in mechanical engineering and one in applied economic sciences. Michel Casselman also continued his studies at Kellogg's University in the United States and at Insead in France.